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Article
Publication date: 31 December 2019

Lynette Yarger, Fay Cobb Payton and Bikalpa Neupane

The purpose of this paper is to offer a critical analysis of talent acquisition software and its potential for fostering equity in the hiring process for underrepresented IT…

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Abstract

Purpose

The purpose of this paper is to offer a critical analysis of talent acquisition software and its potential for fostering equity in the hiring process for underrepresented IT professionals. The under-representation of women, African-American and Latinx professionals in the IT workforce is a longstanding issue that contributes to and is impacted by algorithmic bias.

Design/methodology/approach

Sources of algorithmic bias in talent acquisition software are presented. Feminist design thinking is presented as a theoretical lens for mitigating algorithmic bias.

Findings

Data are just one tool for recruiters to use; human expertise is still necessary. Even well-intentioned algorithms are not neutral and should be audited for morally and legally unacceptable decisions. Feminist design thinking provides a theoretical framework for considering equity in the hiring decisions made by talent acquisition systems and their users.

Social implications

This research implies that algorithms may serve to codify deep-seated biases, making IT work environments just as homogeneous as they are currently. If bias exists in talent acquisition software, the potential for propagating inequity and harm is far more significant and widespread due to the homogeneity of the specialists creating artificial intelligence (AI) systems.

Originality/value

This work uses equity as a central concept for considering algorithmic bias in talent acquisition. Feminist design thinking provides a framework for fostering a richer understanding of what fairness means and evaluating how AI software might impact marginalized populations.

Details

Online Information Review, vol. 44 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 29 July 2014

Fay Cobb Payton, Lynette Kvasny and James Kiwanuka-Tondo

Two research questions are addressed: what are black female college students’ perceptions of current messages present on web sites about HIV/AIDS awareness and prevention?; and…

Abstract

Purpose

Two research questions are addressed: what are black female college students’ perceptions of current messages present on web sites about HIV/AIDS awareness and prevention?; and what messages do black female college students find culturally relevant to them, and why? Results indicate that these women perceive several communication barriers including lack of trust and unfamiliarity with information sources, stigma ascribed to HIV, as well as misconceptions and traditional values held by some in the black community and health institutions. HIV prevention messages are perceived as relevant if they exhibit qualities including interactive features. The paper aims to discuss these issues.

Design/methodology/approach

To understand black collegiate women as health information seekers, it is important to engage paradigms that allow researchers to make sense of how group members construct their content needs, what helps shape this construction, and the meaning derived from the consumption of the information, focus groups are an effective qualitative method for enabling collective discussion and interaction between research participants that facilitates the exploration of under-researched topics like HIV prevention as well as the language commonly used by respondents to describe HIV from a socio-cultural perspective. The research team conducted three focus groups to appraise current black female college students’ attitudes and perceptions of messages presented on HIV/AIDS prevention and awareness web sites

Findings

HIV prevention messages are perceived as relevant if they exhibit qualities including interactive features, practical advice using non-technical vocabulary, content authored and disseminated by familiar and trustworthy individuals and institutions, and risk related to individual behaviors rather than the demographic group. Implications of the findings and suggestions for future research on the design of health information systems are provided.

Research limitations/implications

This research is based on a small sample size based on one region of the USA.

Practical implications

Health communication materials should also provide strategies for dispelling myths, and combating feelings of stigma, and mistrust. In addition, practical advice such as questions to ask physicians may help to produce positive and desirable outcomes as black women seek services from the healthcare system. The message itself must take into account a number of factors include short and simple messages, clean web pages, navigation structures that make information easy to find, comprehensive information all found in a single web site, and interactive features to facilitate discussion and sharing. In particular, with social media, women can also play a role in the creation and dissemination of health messages in multiple modalities including text, spoken word, still and moving images, and music.

Social implications

“A major component of preventive health practice is the availability and provision of information regarding risks to health and promotional measures for enhancing the health status among this population” (Gollop, 1997, p. 142). However, as Dervin (2005) cautions, while information is necessary, it is insufficient to encourage behavior change. To combat the health disparities that differentially impact African-American women requires expertize and understanding from multiple perspectives. By providing insight into how black collegiate women perceive HIV prevention information needs, the women in the focus groups lend a necessary voice in the effort toward healthy equity through the creation of effective health interventions that will appeal to them.

Originality/value

The author seeks to create an online and socially connected experience characteristic of ongoing user input and active engagement in content development which targets the population. From a human-computer interaction viewpoint, the authors are seeking to avoid design divorced from context and meaning. In developing such an experience, the authors will need to triangulate the roles of culture, context, and design to reduce the content divide, yet amplify the notion of participatory web. Participatory web embodies a social justice movement to build web content from voices typically dampened in the discourse. It (re)shapes meaning, identity, and ecologies in the process of foci on particular social, health, and political causes (e.g. HIV/AIDS). Giving black women ownership over the creation of health information on the internet may improve the ability to provide targeted HIV prevention content that is culturally salient and more effective in reducing HIV infections in this community.

Details

Internet Research, vol. 24 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 June 2005

Fay Cobb Payton and Debra Zahay

This paper aims to investigate organizational factors to explain why a corporate data warehouse (CDW) was not used by marketing to the extent that it was expected to be used for…

4322

Abstract

Purpose

This paper aims to investigate organizational factors to explain why a corporate data warehouse (CDW) was not used by marketing to the extent that it was expected to be used for CRM and other marketing purposes.

Design/methodology/approach

A case study of a single health‐care payor organization is used in this study.

Findings

Reveals the three primary implementation factors related to marketing's lack of trust in the data, low perceived data quality and perception of marketing needs not being met. Practically, the unique data needs of marketing should be considered in the implementation of a CDW and its interface.

Originality/value

This is the first study of its kind to take the needs of marketing users into consideration.

Details

Journal of Business & Industrial Marketing, vol. 20 no. 4/5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 24 February 2012

Fay Cobb Payton and Lynette Kvasny

This paper seeks to present the Black blogosphere's discussion of the Jena 6 case to uncover how ethnic identity is performed discursively to promote social activism.

Abstract

Purpose

This paper seeks to present the Black blogosphere's discussion of the Jena 6 case to uncover how ethnic identity is performed discursively to promote social activism.

Design/methodology/approach

Through an analysis of Black blog postings reporting on the Jena 6 case, this case study chronicles the way in which Black audiences responded to this news story. The research chronicles the ways in which Black audiences responded to the Jena 6 news story and how Black blogs expanded participation in the discussion of events related to Black interests.

Findings

The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, the findings suggest that social media has become an additional medium that is effectively used by African Americans' in their historical struggle for civil rights. By chronicling the ways in which Black audiences responded to this news story, the paper demonstrates that Black blogs provide a useful space for discussing perceived racial injustice from a diverse African American cultural perspective. Moreover, Black bloggers are able to raise awareness of racial injustice within both the Black community and the broader US society and mobilize collective action.

Practical implications

New divides may be emerging because of limitations on what you can do on a mobile device. This increase in mobile internet access and the accompanying differences in internet experience heightens the need for studies that examine culturally salient behavioral aspects of use and interpersonal relationships characterized by social support, communication, and resource sharing.

Originality/value

Through an analysis of Black blog postings reporting on the Jena 6 case, this study chronicles the way in which Black audiences responded to this news story. The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, our findings suggest that the momentum of this social movement was based in the political and economic dynamics of a community; however, social media is enabling critical global, yet vigorous conversion of activism

Details

Information Technology & People, vol. 25 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Book part
Publication date: 29 November 2012

Duarte B. Morais, Ernie Heath, Mapula Tlhagale, Fay Cobb Payton, Kate Martin, Khanjan Mehta and John Bass

Many tourists are interested in locally beneficial experiences, which should afford opportunities for vulnerable individuals to earn their way out of poverty. However, host…

Abstract

Many tourists are interested in locally beneficial experiences, which should afford opportunities for vulnerable individuals to earn their way out of poverty. However, host communities remain largely relegated to the role of passive tourees receiving only scraps from the tourism industry. This chapter introduces “People-First Tourism,” a project that attempts to leverage information technology innovations and ubiquitous cell phones to provide micro-entrepreneurs with access to markets and to support peer networks, with two factors accounting for much of tourism's unfulfilled potential to enable dignified and sustainable rural livelihoods. The chapter reports the findings from fieldwork conducted in South Africa in January–February 2010, testing project validity with individuals from rural communities and with high-level tourism and telecom stakeholders.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

Keywords

Abstract

Details

Online Information Review, vol. 44 no. 2
Type: Research Article
ISSN: 1468-4527

Book part
Publication date: 29 November 2012

Charles Arcodia <c.arcodia@griffith.edu.au> is Associate Professor in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He has held leadership…

Abstract

Charles Arcodia <c.arcodia@griffith.edu.au> is Associate Professor in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He has held leadership positions in a variety of educational and business service contexts. An experienced educator having taught and researched in the tertiary sector for over 15 years, he has broad research interests working primarily within the fields of event management, tourism education, and intangible heritage. He is on the editorial board of a number of journals and serves as the Editor of the International Journal of Event Management Research.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

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